As a business owner, you will no doubt know the importance social media carries in today’s modern world. Billions of people around the world use social networks on a daily basis. Companies have recognised how it pays to use social media as part of their marketing strategies.
If you are new to social media, you might have one question: which social networks should your business use? To some, the obvious answer is to use Facebook and Twitter. After all; they’re considered the most popular social media platforms in the world.
Here are a few examples of social networks and why you might wish to consider using them. Note that this isn’t a definitive list, and I’ve only stuck with the most popular ones used by people everywhere.
When company owners think of social media, it’s likely the first network that springs to mind is Facebook. Believe it or not, the service started eleven years ago as a service aimed at people studying at university.
It was only in 2006 that the service got opened up to anyone aged over 13 years old. As of December 2014, Facebook has over 890 million active users on the site. You can pay for advertising on there. Examples include promoted posts and ads that run down the side of people’s newsfeeds.
Twitter got founded roughly the same time that Facebook went public. It’s like an online version of mobile text messaging in some ways. Your “posts” get limited to 140 characters. It’s possible to use URL shortening services with the site. That way, long URLs don’t eat up your character allowance per message.
You can also attach images and videos to your posts, just like you can with Facebook posts. There are 288 million active users on Twitter, and around 500 million “tweets” posted on a daily basis.
The thing I like about Pinterest is that it lets you “pin” interesting images and photos you find on the web to online boards. It’s a great way of spreading awareness of your brand, because there is always a link back to the page where the image got sourced.
As an example, check out https://www.pinterest.com/IssaAsad1/. You will see that one can organize their pins into many different categories or “boards.” If you have product pages on your site, or you have an online store, you can share product images on Pinterest.
As with Facebook and Twitter, you can use hashtag keywords to group your pins so that others can find them easily.
Everyone knows that LinkedIn is the Facebook of the business world. You won’t find people posting photos of the meals they cook each day. Nor will you find folks asking their friends where they should go on vacation.
Instead, you’ll find a network of like-minded professionals that you connect with. Apart from personal profiles, companies can set up corporate ones too. It gives interested parties an insight into what the firm is about and the things it offers consumers.
I hope you have found today’s post on social media useful. Thanks for reading!